ASN: Amanda Duffy Addresses NWSL Current and Future

The league’s managing director mentioned a wide range of subjects Saturday afternoon, together with efforts to maintain Mallory Pugh within the NWSL, growth, and the seek for a commissioner.

BY

John D. Halloran

Posted
Could 08, 2017
4:00 PM

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BRIDGEVIEW, In poor health.—Amanda Duffy, the managing director of the Nationwide Ladies’s Soccer League, spoke to the media at halftime of the Chicago Purple Stars-Houston Sprint match on Saturday afternoon. She provided her ideas on quite a few points, together with Mallory Pugh, doable growth, enhancing requirements all through the league, and the seek for a brand new commissioner. Right here is an edited assortment of feedback.

On whether or not the league will step in to make a deal to maintain Mallory Pugh from heading abroad:”We all want Mallory Pugh to play in the league. We’re working through that and U.S. Soccer is leading the conversation from Mallory Pugh’s end. Ultimately, everyone does agree that the best thing for everyone is that she’s in NWSL. We’re going to do all that we can to make that happen.”

On rising requirements within the league and the way the brand new United States girls’s nationwide crew collective bargaining settlement has affected these requirements:”There are U.S. Soccer pro league standards. There are also some standards that have come through that appear to be have been generated through the CBA negotiations. But as a whole, as a professional league, there is a minimum expectation of how we want to operate, the resources that we want to provide, and the perception of what the league is as a professional league. We don’t want that word to be used loosely. There is an investment that has to be made to qualify [NWSL] as a professional league, but all of it is over time. The standards, some of them are effective immediately, and some of those are over the course of the next two to four years that they would need to be implemented. All are certainly in line with the growth of the league and expectations that we have to present a professional league for the owners, for the players, and for the fans that support the league.”

On whether or not the league has applied an NFL-style Rooney Rule requiring groups to interview girls and minorities for open positions:”We don’t have a formal policy right now, but that is something that’s front of mind for the league and for all of the teams to ensure ways and a pathway for women to continue to be involved. Whether it’s administratively, whether it’s in coaching, [we want to ensure] that there are opportunities and more ways to have them a part of the process and that the opportunities within the organization—whether that is the league, or on the team side, in the office, or on the field—that we continue to grow that pool of women who are working in soccer and in sports.”

On the steadiness of the NWSL firstly of its fifth season:”We have season five kicked off right now. We’re in a really healthy place in terms of having stability, having a number of years behind us. We’ve also launched the new partnership with Lifetime, we’ve launched NWSL Media, and that really is going to help us accelerate our growth, not just in a stabilizing phase, but into a growth phase for what we want to do as a league. We’re in a really good place and excited about what’s ahead for NWSL.”

On her imaginative and prescient for the league:”In the first five years it’s about getting to season three, four, five—and we’ve done that. All of the [original] teams are still a part of it, bar the transfer of Western New York to North Carolina. Now that have this new partnership [with Lifetime] and a marketing/commercial arm, there is going to be a focus on growth. We’re a TV league and we need to continue to develop and, from a business standpoint, also look at expansion and how that helps the league overall continue to grow in a smart way that doesn’t dilute the player pool, or dilute any of the talent on or off the field.”

Extra on growth:”Comfortably, we’d like to look at two additional teams coming into the league, [that’s] the next phase of this. We can do that now in our situation and, with the [TV] partnership, we can do that making sure that we bring the right owners in. It’s not a rush to expand just to expand. It’s doing so in a way that’s going to build this league for the long-term viability of it.”