Beckham’s Boys?
Fusion Heats Up: Might This Be MLS’s Latest Brand?
ASN’s Josh Deaver examines a brand new twist in what could be David Beckham’s Main League Soccer group: a trademark replace full with a emblem and a brand new slogan.
BY
Josh Deaver
Posted
March 05, 2014
11:33 AM
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Final week, ASN reported on a collection of curious trademark claims, internet area registrations, and company filings surrounding the title “Miami Fusion FC”. The overwhelming connections discovered all through the myriad of paperwork seem to recommend that David Beckham might be planning to resurrect the once-shuttered group title when his MLS franchise makes its debut in 2017.
A latest replace to the preliminary trademark declare, filed final Thursday—satirically, the identical day ASN’s report was printed—offers additional perception into the potential branding methods surrounding Beckham’s Miami mission.
The addendum additionally presents the primary take a look at the potential Miami Fusion crest design. From the submitting: “The mark consists of the wording “MIAMI FUSION” above a shield design, with a stylized eagle design and soccer ball in the center. The letters “F” and “C” appear on the soccer ball.” A horizontal alternate emblem, filed concurrently, reveals a close to equivalent design.
Along with the trademark replace, a completely new declare for the phrase mark, “We Are the Dream” has additionally been filed by InteliSport Inc.—as soon as once more with the assistance of Miami-area legislation agency Akerman Senterfitt LLP, who’ve been registered as official lobbyists for Beckham Model Restricted since November.
InteliSport Inc., registered formally within the British Virgin Islands, is all however confirmed as a completely owned property of Miami-area expertise outfit, the Inteligensa Group and, particularly, CEO Venanzio Cipollitti, whose title and signature seem on a majority of the related paperwork.
When approached for touch upon the unique story, Mr. Cipollitti informed ASN: “Miami Fusion FC is a major professional sports project. We cannot provide any further information for now.”
ASN can have extra data because it turns into accessible.
ASN Contributing Editor Josh Deaver is a former educational turned soccer obsessive. Observe him on Twitter.
